Multiplex Monitor – India

It’s quite apt that Monitorplex launches with a story on India’s newest and Mumbai’s biggest multiplex, correction, Megaplex – Big Cinemas at R-City mall, Ghatkopar, Mumbai. 9 screens, 45 shows per day and 2109 seats screams the splash page on their website. Big Cinemas left no stone unturned in the launch of the property and spent well over Rs. 50 lacs on the occasion – no wonder then that this 75,000 square feet cinema saw one of the most glitzy launch parties in a while.

The property launched with the opening of the movie Dil Bole Hadippa with the movie’s stars Shahid Kapur and Rani Mukherji turning up for the event. The event also witnessed an appearance by the crew of What’s your Rashee which released within weeks of the property’s launch. Needless to mention, the absolutely gorgeous Priyanka Chopra was also present to promote her latest movie, after her last smash hit, Kaminey.

For now, I will leave you with pictures of the launch and from the official press kit. I will reserve comments and opinions on it till I personally visit the property on October 1st, 2009.  But at first glance, the cinema seems to have nailed the experience on most counts – especially the cafeteria and the premium seating classes. Take a look at the pictures and opine for yourselves. For those of you who’ve already been there, please feel free to leave me with your comments.

Images courtesy: Adlabs Films Limited

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As someone associated with the “movie going” or movie exhibition industry for the past few years, many facets of the business have intrigued me. Be it the style and property prominence of PVR Cinemas, the brilliant food and scale of operations and expansion of Big Cinemas, the sheer opulence that is Inox or the hilarious signages at Fame, I have loved being behind the scenes and a regular patron of most multiplex chains.

Multiplex Monitor (or Monitorplex as some prefer) will aim to bring you the latest happenings from the cinema exhibition industry, property launches, new entrants in the business, delays in projects, great deals and most honestly, candid thoughts and mind speak from my experience at these show houses. I hope in the days to come, more people will join me in sharing their multiplex experience for the benefit of the ever growing Indian multiplex audience.

Pikchur abhi chalo hua hai mere dost..